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Why Towels Matter

An online survey conducted this year yielded some surprising results about how important towels are to the hotel guest experience:

  • 94% of respondents said towel quality is important to their overall satisfaction
  • 73% said towel quality impacts their decision to return to a hotel
  • And 52 of the respondents said that they have written a negative review of a hotel based on towel quality

Fill out the form to the right to download our survey eBook for further insight into how your towels are affecting guest satisfaction and brand loyalty.

Xeros towel survey